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How To Use Phone Call Tracking to Improve Your Advertising ROI
Phone call Tracking is a relatively new technology, especially considering how long the phone has been a major medium of business. It actually grew out of its online equivalent: cost per conversion...
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How To Turn Your Website Into a Lead Generating Machine
Functionality matters Every business owner should be required by law to write the following on their bathroom mirror: my website is a tool, not a billboard. Sure, having a nice-looking website can help...
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Using Your Lead List to Drive Business Growth
Talking About Lead Generation Generating leads can be one of the toughest tasks for a business. It seems everywhere you look, new marketing ideas promise endless streams of leads, an outlet of...
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Why Use Phone Call Tracking to Measure your Marketing
In a few sentences, the answer to this question is: Because it works. Because it’s better than any solely online method. Because it’s the future. However, if you want to get more specific, here are...
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How to Tell if an RFP is Worth the Time Investment
Everyone loves to make a sale. Everyone likes to hear about a new customer. Because of this, even the best salespeople can respond emotionally, rather than rationally, to a request for price (RFP) or a...
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Unexpected B2B Lead Generation Techniques
At AdLuge, we focus on internet marketing lead generation and lead measurement, but any seasoned marketer knows that a holistic approach is the best way to achieve saturation; SEO and PPC fit very...
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How to Build an Email Marketing List
Email marketing campaigns continue to be an important part of online marketing strategies but how does a company build a great email marketing list? There are many ways to build up your contact list...
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One Great Tip to Rank Online and Save Money
Being As Precise Online As You Are With Patients We can present this data because online advertising provides us with an unparalleled ability to measure and make data driven decisions. Further, we have...
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How to Close an Internet Lead
Closing an internet lead is different from closing a lead by direct mail or strictly over the phone. This is because during an internet sale, you are competing for the lead’s attention. According to...
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How to Create Lead-Focused Blogs
The true purpose of blogging for most businesses is not just to earn readers, but to generate leads for the company. While how-to articles and list posts may attract readers, generate social shares and...
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